Features
Everything Lumiqo does, in detail.
Quality first. Infrastructure second. Analytics on top. One platform for everything you need.
Data Quality
Know how much to trust every number.
Bad source data can disrupt reporting quickly. Data arrives late, incomplete, or incorrect, and most tools push it directly into your warehouse without flagging issues. Lumiqo monitors every source and delivers a daily data quality report, surfacing anomalies, source-side changes, and other data issues.
A daily Data Quality Report for each connected source, with a Data Health Score updated every day.
Connection problems, data gaps, duplicates, outliers, and platform delays are tracked, handled, and reported automatically.
Every source-side issue is tied to the analyses it affected, including which metric was impacted, by how much, whether the gap was filled with a statistical estimate or the result was skipped, and how it affects the figures.
All reports include labels for actual, partial, and estimated figures, giving you full transparency into the data quality behind each output.
Lumiqo
18–24 Jun 2026 · Daily
Your Company
100
Data Health Score
Notices · handled automatically
Sources
Meta Ads
100
Healthy
Google Ads
100
Healthy
TikTok
100
Healthy
Shopify
100
Healthy
Handled Automatically
Meta Ads: 12 duplicate rows removed before reaching your warehouse
TikTok: new data field detected, logged for review. Your existing metrics are unaffected.
Good to Know When Reading Your Numbers
Google Ads: conversions are still updating within the platform's attribution window. Figures will settle automatically.
ROAS may shift by around ±8% as conversions finalize over the next 2 to 3 days
Platform change detection
When a platform changes how it reports data, Lumiqo catches it and adapts before anything in your warehouse is affected.
Duplicate & anomaly detection
Duplicate rows, unusual spikes, and missing figures are caught and removed before they reach your warehouse or a client report.
Weekly data reverification
Every week, the last 30 days of data from each source are re-pulled and cross-checked. Any corrections from the source are applied automatically.
Data Infrastructure
Your data, clean and ready, every morning.
We connect your platforms once. From that point, clean and verified data flows every day to wherever you already work. No manual exports, no maintenance, no rebuilding when you add a client or a source.
Pull from every platform you run, automatically, every day.
Delivered clean, verified, and ready to query, to your warehouse, spreadsheets, or CSV.
Your existing BI tools read straight from the infrastructure: Power BI, Tableau, Looker Studio.
Your whole team gets access, with no per-seat and no per-read fees.
Connected Sources
0+
Unified dataset · All verified→ Your warehouse
Everything speaks the same language
Currencies, date formats, and metric names are standardized across every source so your data is consistent from day one.
Six months of history, always ready
The last 180 days of clean data are always available to query. Older history can be exported on request.
Room to grow
Lumiqo supports significantly more accounts per source than most connector tools. Nothing is fixed: sources and accounts can be changed whenever you need.
Analytics
Understand what actually drives your results.
Most teams still rely on static figures, last-click attribution and gut feel for budgeting decisions. Lumiqo's analytics layer gives you the kind of analysis that was previously only available to large in-house teams.
Custom KPIs: the numbers your business actually runs on, refreshed every day.
Attribution that shows which channels earned the conversion, single-touch, multi-touch or data-driven.
Lifetime value by channel, so you know which spend brings in the customers worth keeping.
Incrementality and elasticity: what your spend caused, rather than what it sat next to.
Up to 90-day probabilistic forecasts with confidence bands, on the metrics you choose.
Budget reallocation and what-if modeling: see the projected impact before you move any budget.
Cohorts, marginal ROI, Monte Carlo simulation and cannibalization detection, for the questions standard reports do not answer.
Attribution
Illustrative example, not customer data
Last-click tells you to cut TikTok. It actually returns 2.0×.
The same €1.42M, credited three different ways.
Last-click
Multi-touch
Data-driven
Return on ad spend
| Channel | Spend | Last-click | Multi-touch | Data-driven |
|---|---|---|---|---|
| Google Ads | €150K | 4.1× | 3.6× | 3.1× |
| Meta | €149K | 2.4× | 3.0× | 3.5× |
| TikTok | €145K | 1.2× | 1.6× | 2.0× |
| €40K | 6.8× | 5.2× | 3.5× |
Priority action
Hold TikTok's €145K budget.
It returns 2.0× when the earlier touches get credit. Last-click only counts the final click, so it reports 1.2×.
€484K spend → €1.42M revenue2.9× blended
Your metrics, not the defaults
You define the numbers that matter, like blended CAC, true ROAS, profit margin, or any other metric. We calculate them for you.
Know before you scale
See whether more spend on a channel will return proportionally, flatten out, or taper off before committing the budget.
Best customers by channel
Track how customers from each acquisition channel behave over 30, 90 and 180 days: revenue, repeat purchases and retention.