Lumiqo Blog

Your platforms, your analytics and your store disagree, and you probably don't know it

In finance, two or more systems reporting different values for the same position is a break: an open incident that stays open until someone explains it and signs it off. In marketing, the same gap between an ad platform and a store is usually never opened at all. This post covers what the problem looks like, why it happens, what it costs you, and what to do about it this week.